LET'S GET SOME LEADS
Now that you've got your current contacts in and setup some automation to nuture those contacts, let's drive some new leads in!
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GENERATE NEW LEADS
GENERATE NEW LEADS
kvCORE has both free and paid options to help you get fresh leads and contacts into your CRM. Contacts are the fuel that feeds your business, therefore you’ll want a solid lead generation strategy. With kvCORE, you can try out different techniques and see what works best for you.
FREE OPTIONS:
FREE OPTIONS:
Seller Valuation Report
Squeeze Pages
Landing Pages
Core Present
Call/Text Capture
PAID OPTIONS:
PAID OPTIONS:
Paid lead generation options are available to you in kvCORE’s "Marketplace", and may change at any time. While there’s lots of great stuff available for you to use, it’s important to understand that none of it is mandatory.
SELLER VALUATION TOOL
SELLER VALUATION TOOL
The seller valuation tool within KvCORE is used to offer an estimated value with the address of that property.
The seller valuation report can be assigned to a contact from both the KvCORE websites as well as within each individual contact profile. Home valuations are a great way to capture seller-focused leads using KvCORE and provide current seller leads with a free home valuation.
PRO TIP:
PRO TIP:
Seller Valuation emails in KvCORE are only sent manually. There is no automated monthly email option for sending these reports.
For an automated monthly touchpoint, consider subscribing your contacts to a Market Report that applies to the area surrounding their home. Or, consider setting up task reminders related to the contacts you’d like to send reports to on a regular basis.
SQUEEZE PAGES
SQUEEZE PAGES
In kvCORE, a squeeze page allows you to create a page of listings based on a customized search. It also includes an option for driving traffic to your Seller Valuation and Market Reports pages. Your squeeze page will force registration an work to capture leads. This tool is FREE, and you can create as many as you’d like!
For example, if you know the average buyer would look for homes in a particular area or price range, you can set up a squeeze page that brings them to listings matching those criteria! From there you can share it on social media or even add it as a permanent page on your website.
Or perhaps you’ve decided to do a quarterly promotion related to Market Reports, encouraging people to sign up for monthly updates via email. You can set up a squeeze page that brings them to the Market Report sign-up page on your site.
WHY USE THEM?
WHY USE THEM?
The power of Squeeze Pages is that they track statistics, giving you insight into which of your advertising and marketing efforts are working. Once you know that, you can streamline your business and focus only on what’s actually delivering you results.
These pages offer you the ability to see how many people have visited the link and how many people have signed up as a result.
LANDING PAGES
LANDING PAGES
kvCORE’s Landing Pages are standalone pages that capture leads and drive visitors to your website. They allow you to target niche audiences with ease!
They can also be used to advertise you and your business, opt contacts into a monthly newsletter, or begin a conversation on Facebook Messenger.
WHAT IS A SMART NUMBER
WHAT IS A SMART NUMBER
Our office has its own Smart Number assigned! This is a fully digital number that is responsible for routing inbound calls and texts to the correct agent.
It’s ‘Smart’ because it can tell the difference between your contacts and another agent’s contacts within your office.
A SMART NUMBER KNOWS:
A SMART NUMBER KNOWS:
Your cellphone number, and the cellphones of the other users in your
Office/account
Your contacts’ phone numbers
Your Office numbers
Which contacts/leads belong to whom
Who contacted which contact last
What auto-communications went to which contact last
DON’T TEST WITH YOUR OWN NUMBER.
DON’T TEST WITH YOUR OWN NUMBER.
(We know… that’s like waving a red flag in front of a bull. But it’s really for the best!)
We know you’re curious. It’s understandable. But please DO NOT test any Smart Number using your mobile phone or your office line. It will only cause system issues and headaches. Testing calls or texts from your own number can result in possible misrouting both during your test and later on when real people call or text.
WHY?
When you add yourself as a text lead or try calling the Smart Number to test call routing you’re not considering this, but what it boils down to is the system cannot call or text itself! Remember, our office number and your cell phone number are stored in kvCORE, attached to personal accounts, office listings, the company roster, etc. By calling or texting from the same number the system is trying to route to, it creates a circular loop.
Still want to test? We get it! But please do it using a spouse, partner, or close friend’s phone to avoid routing problems both during your test and in the future.
KVCORE SUPPORT
KVCORE SUPPORT
Live Chat
Click on the blue bubble in the bottom right corner of your kvCORE dashboard.
Monday - Friday: 6am - 5pm PST
Saturday - Sunday: 9am - 3pm PST
Email Support
Get in touch with the kvCore support team via email.
kvcore@insiderealestate.com
Monday - Friday: 6am - 5pm PST
Created for our agents of Berkshire Hathaway HomeServices Troth, REALTORS®
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